Because the media wields both social and economic powers, its potential to influence public opinion has long concerned legislators and critics of highly concentrated media ownership (Papandrea 302, 305-06). ( Log Out /  ‘The new ruled allowed established players to reposition themselves across media for the first time since 1987’ (Pusey and McCutcheon 28). Although Australia's media ownership laws have remained unchanged for over a decade, debate on the desirability of reform has continued unabated. The debate around media ownership in Australia can broadly be divided into those ‘for’ and ‘against’ regulation. The political economy model links closely to how media ownership and regulation in Australia is controlled by government and the laws they set. The total number of controllers decreased across the two broadcasting sectors: commercial radio decreased from 34 controllers in 2007 down to 32 in 2010; and commercial television decreased from 8 controllers in 2007 to 7 in 2010, ‘despite the release of new licences’ (Cunningham 86; ACMA 2007, 2010c cited in Pusey and McCutcheon 28). In Australia increasing concentration of media ownership has been a … This debate has been fuelled by the advent of new media technologies, a number of inquiries proposing regulatory changes, and the self-interest of those media organisations that report the controversy. Warren noted that services to these regions were likely to ‘suffer most’ from the moves towards concentration of both ownership and content (275). The notion of media regulation and control of media content has been a heavily contested notion for many years. Ed. The lifting of ownership rules that were designed to stop such groups dominating with relatively free reign across different sectors has led to greater concentration of media ownership in Australia (Pusey and McCutcheon 23). The last changes to Australian media ownership laws occurred in 2007, and this essay will argue that because these changes were motivated by economic interests, they largely displaced the wider public interest objectives necessary for a healthy democratic society.